How To Use A Call to Action for Better Advertising Response

Wouldn’t you like a simple but extremely powerful way to pump up sales, get better quality leads, and practically eliminate advertising waste?

Here’s an insider tip.

Hey, you and me… we’re in the marketing trenches together. Every day. And we’ve lived to tell about it.

But what may surprise you is that very few business owners employ this simple but powerful “tool” in their advertising.

This tool I’m hinting at is called… tada… a call to action.

What? Yes, it’s a call to action.

If you don’t ask, then you don’t get. Sounds reasonable, right? But very few business owners (or their creative staff) use this simple tactic to boost sales.

All… and I mean all the marketing pieces that I write, and this includes white papers, print ads, landing pages, emails, you name it, includes some sort of call to action.

It’s the very core of the type of advertising I use. This is called direct response marketing. And it works… like gangbusters, if done correctly.

Why Use A Call To Action (CTA)?

First of all, it works. It’s a great way to move people down the sales funnel.

Second, it measures the effectiveness of your copywriting.

Think about it. The more responses you get directly indicates how compelling your copy must have been. In other words, your copy message is doing its job.

Now that you know the advantages of using a CTA, let’s look at a few examples. They’re not as difficult to come up with as you may think.

When you think about your “call to action” think about what objective you want the reader to do…

… sign up for a webinar, download some information, visit your store or call now.

Pretty simple, right?

If you’re stuck or just can’t find good ideas for your call to action, then start an advertising swipe file.

I’ve talked about this before but as a reminder, a swipe file is a collection of good ads that are producing good results. And how you’ll know that these are “good” ads is that you’ll see them running over and over again.

Savvy marketers do not like to spend money on advertising that is not producing. It’s all about a good ROI (return on investment). And only good direct response marketing gives you this opportunity.

Now while I’m on the subject of putting together your CTA, it’s only natural to talk about your writing style. Specifically, the words you choose.

According to social-media-scientist Dan Zarrella, verbs outperform adverbs, adjectives and nouns when eliciting ‘shares’ on Twitter.

This is true not only for Twitter and other social media but nearly any media outlet.

Here’s a few bold verb examples that produce results:

Register

Subscribe

Buy

Download

Donate

These are much better than the plain old vanilla ‘click here’ and be sure to tell your reader what benefits she’s getting, for example…

Download your free copy of our business survival guide

Subscribe to get your free reports

Register now to get in on this webinar

And so on.

Now let’s add some urgency to the mix.

We humans sometimes need a bit of pushing sometimes. Adding some sincere urgency to drive the funnel can be just what’s needed to get us moving.

Here’s a few examples to get your creative juices flowing…

Offer expires

First 50 people only

Hurry, the price goes up at noon today

While supplies last

And one of personal favorites is ‘Immediate Download.’ It’s a great call to action because folks like downloads and they like immediacy. Bam. Here you got both.

Last, let’s talk about risk. Actually, let’s talk about reducing removal or removing risk from your offer or call to action.

As you can imagine, risk removal or reversal is a powerful marketing tool.

How do we lower the risk?

Oftentimes doing business for the first time with a new company is a scary deal. After all, you know or trust this “new company.” And who hasn’t been burnt before. Heck, these days trust has flown out the window, right?

So why not start by truly focusing and empathizing with your prospect and clients. Put yourself in their shoes. Again, they do not know you and they don’t trust you. Make a point to earn their trust… and keep earning their trust.

Prove that you truly care by showing them you’ll shoulder the risk. Communicate this in all your marketing messages.

Here’s a few examples…

“Start your no-obligation 30 day free trial”

“You have a no-hassle, no-questions asked, 100% money back guarantee”

“Not Satisfied? No Problem! We’re double your money back immediately”

You get the idea.

Use these ideas to create a strong “call to action” in your next advertising pitch.

Yours for bigger profits,

Choosing The Best Accounting Software – Sage or Quickbooks

QuickBooks versus Sage

QuickBooks and Sage One are two mainstream business administration administrations. Both offer marginally unique administrations. QuickBooks concentrates more on accounting and bookkeeping administrations while Sage One is a component rich undertaking administration benefit. The two administrations cover in a few classifications, at the end of the day, the two administrations enable your business to develop in various ways.

How They Help Your Business QuickBooks Online versus Sage One

QuickBooks offers effective bookkeeping and accounting devices while Sage helps keep representatives on-assignment when chipping away at cooperative tasks. Here are a couple of the manners by which both QuickBooks and Sage can help your business:

Advantages of QuickBooks

QuickBooks has been a well known private venture bookkeeping programming since the 1990s and conveys many years of experience to the table. Today, QuickBooks Online saddles new advances like distributed computing to streamline business administration. QuickBooks likewise has a 30 day free trial.

QuickBooks Online enables business administrators to abstain from depending entirely on a bookkeeper. Here are a couple of the advantages QuickBooks conveys to the table:

Wage and cost following: Easily screen how much cash your business is getting and how much it’s investing over specific times of energy.

Adjust with ledgers: QuickBooks synchronizes straightforwardly with financial balances and Visa accounts, which implies all exchanges made in your records will consequently show up in QuickBooks.

Accounting apparatuses: This is the place QuickBooks truly separates itself from Sage – QuickBooks offers a full suite of accounting instruments to help deal with your business, including pay and cost following, finance administration (on more elevated amount accounts), and budgetary administration devices.

Adaptable designs: If you as of now utilize accounting programming or finance programming, at that point it might appear as though there’s no point behind QuickBooks. Be that as it may, plans scale as indicated by your necessities, and you don’t have to pay for the majority of the QuickBooks accounting instruments on the fundamental arrangement. Plans scale to address the issues of your business and the most minimal level arrangement begins at $12.95 every month with insignificant accounting highlights.

Advantages of Sage One

Sage is basically an undertaking administration apparatus that offers a couple of essential accounting highlights – including cost following and receipt announcing. It’s as yet an amazing alternative for the present organizations, yet it won’t have the capacity to deal with the greater part of the accounting administrations your business requires.

All things considered, Sage helps organizations in various ways, including:

Task administration on the cloud: Businesses are more gainful on the cloud. Cloud-based venture administration is one of the essential advantages of Sage One. Various representatives can at the same time deal with a solitary venture and work together in the cloud.

Solicitations and statements: Every Sage One record accompanies boundless solicitations and statements. You can send a boundless number of solicitations and statements to your clients. These solicitations have your business’ logo stuck at the best and give an expert face to your business.

Include boundless colleagues: Sage offers two designs. On the more elevated amount design, Sage One Accounting Standard, there’s no restriction to what number of colleagues you can have chipping away at a solitary task. That is a brilliant advantage for bigger organizations.

Versatile designs: The least Sage One arrangement, Sage One Invoicing, is generally utilized for following wage and costs and sending solicitations to organizations. The higher arrangement, Sage One Accounting Standard, is an element rich task administration benefit that likewise incorporates everything from the Invoicing plan.

QuickBooks Online versus Sage One Supported Services

Versatile applications: QuickBooks and Sage both offer a suite of portable applications for the iPhone and iPad and also Android gadgets. With the two administrations, you can perform basically all center capacities over the applications – including venture joint effort and cost following.

Online access: You can get to QuickBooks and Sage One from any web associated gadget and all information will match up crosswise over gadgets on the web. Regardless of whether your gadget isn’t upheld by portable applications, you’ll have the capacity to login and see account information from your versatile program.

Cloud bolster: Sage and QuickBooks both utilize cloud servers to synchronize data over all gadgets. Sage spends significant time in offering cloud-based venture administration administrations to its customers.

Similarity: Sage and QuickBooks can be utilized close by each other however they’re not straightforwardly perfect with each other.

Ledgers: Users can include financial balances and Visa records to QuickBooks and record data will consequently adjust over the product. Sage One additionally gives you a chance to add ledgers to the stage, in spite of the fact that exchange data won’t naturally match up.

Online installments: Sage gives clients a chance to acknowledge installments from customers by means of PayPal. Clients can likewise utilize the inherent online installment handling framework, Sage Payment Solutions, which acknowledges Mastercard installments in return for exchange expenses. QuickBooks does not offer installment handling of any kind.

Different Points of Comparison On QuickBooks Online versus Sage One

Free trial: Sage One offers an amazing free trial. Clients can test the product for nothing without submitting charge card information. Clients approach the full suite of Sage One administrations amid that trial. QuickBooks additionally offers a free trial, in spite of the fact that you have to enter Visa information and drop your record before that 30 day time span is finished. On the off chance that you don’t drop your record in time, at that point your record will start to be charged as an ordinary membership.

Boundless utilize: Sage One gives clients a chance to add boundless quantities of partners to a solitary venture. Clients on all designs can likewise send boundless solicitations. QuickBooks additionally gives clients a chance to make boundless solicitations and evaluations.

Additional expenses: Sage One charges additional for adding managers to your record. As a matter of course, all designs have a solitary executive and including more administrators costs $10 every month. Something else, the value you agree to accept is the value you’ll likely observe on your month to month charge. QuickBooks constructs its evaluating in light of highlights, and the more you’re willing to pay, the more highlights you get. The most elevated amount designs match up your record with Intuit Online Payroll, where you’ll have to pay $2 per representative every month to document finance charges.

Our Verdict On QuickBooks Online versus Sage One

Sage One and QuickBooks give two unique sorts of administrations. QuickBooks has practical experience in accounting administrations while Sage One has some expertise in customer invoicing and venture administration.

Nonetheless, the two administrations do cover in a few classifications. The two administrations let clients track salary and costs over characterized timeframes. In that class, the two administrations are for all intents and purposes meet, despite the fact that QuickBooks has a slight edge because of its capacity to naturally match up exchange data crosswise over financial balances.

When contrasting QuickBooks versus Sage, you ought to likewise consider the extra administrations offered by the two stages. On the off chance that your business every now and again expects workers to team up on ventures, at that point a task administration benefit like Sage One is a phenomenal method to spare time. In the event that, then again, you don’t have a decent accounting administration, at that point QuickBooks can help.

Obviously, there’s nothing preventing you from utilizing both Sage One and QuickBooks. A few organizations utilize Sage One simply as an invoicing and undertaking administration apparatus, while QuickBooks handles all other accounting usefulness. That is alright as well.

Basically, QuickBooks is an element rich accounting program that lets you consequently synchronize business data crosswise over financial balances, while Sage One is a cloud-based task administration benefit with broad invoicing highlights. The two administrations offer impressive incentive to your business without burning up all available resources.

If you want to upgrade to sage then visit the site Sage Tech Support Phone Number [https://sage.mysupportphonenumber.com] and upgrade to sage 50 2018 edition now.

Palm Oil Plantation Business in Indonesia: How to Get Started

Palm Oil Plantations are a very lucrative agricultural business for agriculture entrepreneurs and companies to invest in. The potential in this business makes palm oil one of the largest revenue streams in Indonesia. After the President of Indonesia Mr. Joko Widodo (Jokowi) imposed a moratorium on the land available for plantations, the value of palm oil plantations has increased dramatically.

The process of acquisition or take over of plantations, especially oil palm plantations, is not as easy as imagined. There are a number of important factors that are key to success in the take-over of oil palm plantations that must be followed and implemented based on the principle of gentlement-agreement by each party.

Considering that transactions in the property sector, especially the take-over of oil palm plantations, contain very high capital business and involve many parties as mediators, the government in this case the Minister of Trade of the Republic of Indonesia feels the need to make rules to safeguard the rights and obligations of the parties involved through the Minister of Trade Regulation of the Republic of Indonesia no. 33 / M-DAG / PER / 8/2008 concerning Brokerage Company of Property Trade.

However, even though there are regulations governing trade transactions, it is not uncommon for a transaction to be too convoluted and less cooperative between mediators, so that the take-over process actually becomes unsuccessful or completely void.

The following are steps to acquire a palm oil plantation in Indonesia

First, contact a trusted brokerage firm and ask if they have palm oil plantations to sell. Do not contact individual brokers as they may not have the complete detail on specific plantations, and generally they are not clear with the actual relation to the available plantation. Such cases often occur in Indonesia and you should make sure that the plantations have no legal issues.

Second, ask the brokerage firm to do the due diligence so that you avoid future legal issues in Indonesia. A trusted brokerage firm must have qualified survey tools such as drone mapping and a reliable agronomist / business analyst team. Thus, there is a match between the plantation legal documentation and the actual physical plantation.

Third, make sure the selling price of the plantation is fair. Almost all individual brokers markup the original price up to 30%. You should be careful in doing business with these types of individual brokers because of this type of lack of transparency. In this case you need to appoint a trusted agent to represent you in the take-over process. A typical commission fee of 1-3% should be expected from the plantation selling side.

Artificial Intelligence Is a Must, Not a Need

WHAT DOES ARTIFICIAL INTELLIGENCE MEAN?

Artificial Intelligence refers to the vicinity of science and engineering focusing on developing the machines as intelligent as the humans. They are created to be fitted into place on behaviors that human regard as intelligent i.e. simulation of human behaviors which they consider as intelligent via the use of machines.

It is all concerned with developing the intelligent computer programs. The main objective behind the adoption of AI is to enable a machine to discover, analyze and crack the problems in parallel.

It is not essential that the computer programs developed are as intelligent as humans in all aspects. But in some aspects, the machine fitted with artificial intelligence can be even more intelligent than humans.

The future of artificial intelligence will change everything in our lives.

WHY DO WE NEED ARTIFICIAL INTELLIGENCE?

The integration of artificial intelligence into the computer programs, assists to create more efficient and effective systems. The opportunity in the form of AI is challenging and efficient at the same time.

The glaring pitfall to be kept in mind while talking about the efficiencies and the opportunities offered by this hi-tech world is that the amount of data being generated on a daily basis is rapidly increasing and it is becoming impossible to mine and analyze the data fully. The amount of data generation has made it impossible for the humans to deal with i.e. it has exceeded the capabilities of humans that they can extract the valuable information out of it.

The skilled professionals in the field of data science with the expertise and their skill sets try to create correlations between various inputs in order to draw out a specific output. But with the sheer volume of data, it has become relatively impossible to correlate every possible input.

This is where Artificial Intelligence can help. Incorporating AI into the systems lets you purify the raw facts into useful and palatable information.

The driver seat in the field of artificial intelligence is handled by the fresh and innovative codes generally referred to as algorithms.

Let us consider an example to understand how the AI works:

Facebook is a very popular social media platform. Facebook deciphers the user’s likes, the activities etc. and then determine what all content is to be placed on his/her news feed. The longer the time you remain active on Facebook, the more and more data is being generated and stored in the warehouse.

The systems incorporated with AI uses the deep learning to get the incessant feedbacks on its algorithms as the users interact. This way the algorithms generally referred to as coding assist the Facebook to analyze the interactions of the users to determine the content to be mentioned on the news feed.

Not only Facebook, even Twitter uses the concept of AI to position the tweets based on the users’ relevance and interests and also suggest them the tweets as per their interests.

Fixing Personal Branding Errors

When it comes to personal branding, there really is no right or wrong answer. So much of it is subjective. However, that doesn’t mean that you are incapable of making mistakes or of wishing that you could have done something better/differently. If you had the chance to do it over again, of course, you would probably do those things differently. Well, even if you did make mistakes, all hope is not lost. You can still fix what needs to be fixed and move on from there.

Make fixes in a sensible manner
When it comes to fixing the errors that you made in your personal branding, you will want to approach it sensibly and methodically. There are several aspects of your personal brand that you will want to examine and, hopefully, you will be able to identify whatever needs to be corrected.

You want to make sure that your reputation is intact: If you aren’t sure what other people are going to find when they search for you (personally), you should search for yourself. The top items on the search engine should be positive about you. Additionally, those items should have value and they should help to enhance your reputation and boost your credibility. If you see that it is not the case, go back to those items and enhance them until they show you in a more positive light.
Entertainment versus marketing value: It is very important that you understand the balance between good value and the ability to entertain with your personal brand. You don’t want to have more of one than the other. Of course, if you don’t have enough on the entertainment side, other people may not remain interested. On the other hand, if you don’t have enough on the value/marketing side, from a business perspective, people may be entertained/amused but they may walk away feeling that they don’t have much to show for it.
Don’t go overboard: There is definitely value in revisiting the content that is connected to your personal brand so that it reads better. However, overediting is definitely not a good idea in general. The last thing that you want to do is to edit so much that you lose yourself and what you stand for in the process. It is important to show your vulnerable/human side but, at the same time, to demonstrate how valuable you are professionally and how your expertise can help other people.
Marry your personal and professional brands: The truth is that there is a strong connection between your personal and professional brands. They are two parts of you and those parts should have at least a discreet connection for other people to embrace. If you are communicating messages from both brands, they should be synchronized. You really can’t separate the two anyway. The best that you can do is to make sure that they exist in harmony.
Make sure that your social media profiles are current: The profiles are extremely important to your personal brand. They must be kept current. That means that you update your status periodically (at reasonable intervals), change your photo if it isn’t appropriate or is not relatively new, etc. You will want to work on all of your social media profiles. People will definitely notice if you don’t keep them current.
Make sure that your photo is appropriate: First of all, make sure that you have a photo which people can identify with your personal brand. Second, it should be an appropriate photo. That means that it should be a professional headshot. It shouldn’t be you with your cat, your logo instead of your face, you drinking in a bar or at a party, etc. After all, even though you are working on your personal brand, you want people to remember you in the right way because there will definitely be crossover to your professional brand and persona.
Make sure that your bio is what it should be: Your bio should be substantial enough so that other people are able to get a sense of who you are and what you believe in. On the other hand, you don’t want to go on and on to the point where the other person has no patience to keep reading. However, you should definitely highlight your accomplishments because not only are you proud of them but they add value to you and other people will have the understanding that you are someone with whom they should form a relationship and interact.
Always be yourself: Authenticity is an essential part of your personal brand. If you are not authentic, people will know it and they will not want to connect with you. You certainly don’t want that to happen. The reality is that you will not be able to have a successful relationship with everyone but you want your relationships with those people who want to be connected to you to be solid and enduring.

Conclusion
All of the elements listed above are important for your personal brand. Getting your personal brand in the shape that you want it to be will take time and work but it will be well worth it for you. You should keep in mind that your personal brand will take you very far in business. It is really important for you to understand your target audience and to do your best to give them what they want and need. If you give them your best, you will get it back in full.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.